IN THE SHADOWS Socialite Cordelia Robertson (left) staves off the sun with fashion editor Diana Vreeland in 1940s Southampton, N.Y.
Photo: Getty ImagesPARASOLS achieve this summer’s accessory trifecta: They block the sun, make a statement and, crucially, encourage social distancing. “If you’re carrying one, it’s pretty difficult for someone to invade your space,” said Lisa Selwitz, creator of New York parasol brand Lily-Lark, who’s seen sales rise steadily since launching in 2015. Her sun-umbrellas are designed to thwart over 98% of the sun’s UV rays. “[Parasols] provide way more coverage than a hat,” said Ms. Selwitz, who carries her own whether strolling through the park or the city. Unlike a heat-trapping hat, parasols won’t leave you with a sweaty mess of hair—and some argue that a parasol’s larger shadow cools you more effectively than a mere straw brim.
Battenburg Lace Parasol, from $25, ebay.com
Photo: F. Martin Ramin/The Wall Street JournalOne of fashion’s oldest functional accessories, the parasol dates back over 4,000 years to ancient Egypt and China, where it enjoyed prominence as the sun shield of choice among the ruling classes. In the last century or so, ladies swathed in pale linens hoisted parasols at polo matches or formal outdoor weddings. (See also the Ascot scene in 1964’s “My Fair Lady,” set in 1912.) But this season, designers have updated the once-pretentious accoutrement for forward-thinking dressers. Lily-Lark hand-makes its bamboo frames and drapes them with modern, artful prints, ranging from colorful mosaics of stripes and zigzags to non-meek florals.
Swirl Parasol, $37, ladyshade.com
Photo: F. Martin Ramin/The Wall Street JournalAt his spring 2020 runway show, designer Thom Browne sent out models gripping petite sun shades wittily shaped like straw boating hats. And in Paris, designer Alexandra Sojfer’s Boulevard Saint-Germain shop specializes in handmade parasols, some adorned with flourishes of satin ribbon and dots of Swarovski crystals, that would suit self-aware coquettes.
Blue Vine Parasol, $166, lily-lark.com
Photo: F. Martin Ramin/The Wall Street JournalDiana Welch, 42, who works in brand content in Austin, Tex., has relied on a handful of parasols over the years, including a lacy black one, to safeguard her fair skin. “I’m a redhead with freckles and burn very easily,” she explained. This summer, she’ll be able to block both the sun and space-infringing strangers, elegantly throwing shade.
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Want to Social Distance in Style? Try a Parasol - The Wall Street Journal
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